About
Our Story
Creativity has been at the core of Bibi's life and artistic journey since childhood. While studying for her Bachelor's in Writing and Publishing, she explored the power of silhouettes in character design, using them to trigger pareidolia—helping people experience the untapped potential of their creative minds. The positive feedback from professors, teachers, artists, and children reinforced her passion, inspiring her to turn her ideas into something bigger. In 2024, she founded Shapes into Art ApS, a business dedicated to evolving creativity.
Bibi believes creativity isn’t just a skill—it’s a superpower waiting to be unlocked!
The Power of Pareidolia in Creativity
The key to unlocking a higher level of creativity is by understanding the brain mechanisms that help us be creative. One of these mechanisms is pareidolia, the brain’s natural tendency to find patterns in the world around us. At Shapes into Art, we use this powerful phenomenon to develop workshops, courses, and creative tools that transform the way you think and create. By shifting your perception, you can strengthen problem-solving skills, enhance artistic innovation, and tap into new ways of thinking that fuel both personal and professional growth. Our mission is to help individuals and businesses evolve their creativity through interactive experiences that rewire the brain and open doors to limitless possibilities.
Pareidolia Research
Pareidolia is a well-researched cognitive phenomenon that has been widely studied for its role in enhancing creativity. Neuroscientists and psychologists have explored how the brain’s tendency to find patterns in randomness strengthens neural plasticity, encouraging novel connections between seemingly unrelated ideas. Studies in cognitive science suggest that pareidolia activates regions of the brain associated with imagination, problem-solving, and divergent thinking, making it a powerful tool for creative exploration. Artists, designers, and innovators often use pareidolia-based exercises to break through creative blocks, discover unexpected solutions, and develop unique visual storytelling techniques. By engaging the brain in pattern recognition and reinterpretation, pareidolia fosters an open-ended approach to ideation, helping individuals see beyond conventional boundaries and tap into their most original thoughts.
Why evolving your creativity is important
Creativity is essential for the future of human evolution because it fuels innovation, adaptability, and problem-solving in an increasingly complex world. As technology advances and automation replaces routine tasks, uniquely human traits like imagination and original thinking become our greatest assets. Creativity allows us to find solutions to global challenges, from climate change to artificial intelligence ethics, by fostering new ways of thinking and interdisciplinary connections. It drives cultural and scientific progress, enabling breakthroughs in fields like medicine, design, and engineering. Beyond practical applications, creativity shapes human identity, self-expression, and emotional resilience, ensuring that we continue to evolve intellectually and artistically. In a rapidly changing future, those who can think creatively will lead the way, shaping societies, industries, and ideas in ways that machines cannot replicate.
Our Mission and Vision
Mission:
Our mission is to unlock human potential by using pareidolia as a gateway to expanded creativity, innovation, and self-discovery. Through interactive workshops, educational resources, and engaging products, we empower individuals to see beyond the ordinary, rewire their thinking, and embrace a more imaginative and adaptable mindset. By transforming perception, we help people break through creative barriers and apply fresh perspectives to art, problem-solving, and everyday life.
Vision:
We envision a world where creativity is limitless, and everyone has the tools to harness their imagination in transformative ways. By integrating pareidolia into education, business, and personal growth, we aim to foster a global movement that redefines how people think, create, and innovate. Our goal is to make creativity an accessible, evolving force that enhances human connection, drives progress, and reshapes the future of ideas.
Get in touch
Get in touch so we can start working together.